Advertising...
The most cost-effective and best-presented advertising the industry has seen... And no more guess work... This media delivers full readership/viewing stats, not to mention the 'live links' on all buttons and banners and on the display ads throughout the page-turning magazine... And of course there are the multimedia opportunities — slideshows and movie clips can be attached to display ads... Oh yes, our advertisers have massive scope.
Plus they will know precisely what their budgets are delivering as our viewing stats are second to none!
Circulation
Yachtbuilder International and yachtbuilderinternational.com is being promoted initially to 18,000-plus industry executives located all over the world — 9,000 or so at boatyards, 3,500 or so at equipment and material manufacturers and distributors, 3,500 boat dealers, distributors and brokers, and a further 2,000-plus elsewhere — naval architects, yacht design studios, professionally crewed yachts etc. But that’s the tip of the iceberg. Eventually we expect to attract double or triple those figures as the word spreads.
Much will be done to encourage all recipients to ‘tell a friend/colleague’ or ‘forward to all’ on internal and external email lists. Everyone in the industry with an internet connection and whose job function could be enhanced by being more clued up about what is happening in the boatbuilding business internationally will be encouraged to sign up.
The site will be free to view, but there will be subscription incentives, simply so we can capture the essentials regarding readership demographics.
Everywhere in the world that there are boats and industry infrastructure, Yachtbuilder International will influence!
To promote the site and drive traffic, the subscription list will receive a weekly newsletter, one carrying the headline summaries of the latest news and new-product stories to be found on the website, plus alerting to newly ‘posted’ digital issues.
But a huge benefit of web-based media is accurate viewing figures. Unlike the paper competition — which likes to maintain every page in every issue is seen by multiple readers — digital media register every click and every ‘live link’ trail.
All Yachtbuilder International advertisers will get regular reports detailing views per page, including geographical breakdowns and clicked links. So our advertisers will know precisely how well their ads are doing.
Bi-Monthly Magazine Frequency
| Issue Dates | Copy Date | 'Go-Live' Day |
| JUN/JUL/AUG 2009 (No1) | Aug 17 | September 4 |
| JAN/FEB 2010 (No2) | January 28 | Febuary 8 |
| JUNE/JULY 2010 (No3) | July 18 | August 2 |
| AUG/SEPT 2010 (No4) | Sept 14 | Sept 30 |
| OCT/NOV 2010 (No5) | Nov 20 | Nov 30 |
| DEC 2010/JAN 2011 (No6) | Jan 12 | Jan 30 |
| FEB/MARCH 2011 (No7) | Mar 13 | March 25 |
| APR/MAY 2011 (No8) | May 14 | May 28 |
| JUNE/JULY 2011 (No9) | July 19 | July 28 |
| AUG/SEPT 2011 (No10) | Sept 12 | Sept 30 |
| OCT/NOV 2011 (No11) | Nov 20 | Nov 30 |
Magazine Display Advertising Rates
| Type | Ad Proportions | One Ad* | One Year (5-Issue) Deal** |
| Double-Page Spread | 400w x 260h (mm) | £1,725 | £1,125 Each |
| Double-Page Spread with Special Features | 400w x 260h (mm) | £2,125 | £1,135 Each |
| Full-Page | 200w x 269h (mm) | £1,150 | £750 Each |
| Full-Page with Special Features | 200w x 260h (mm) | £1,550 | £1,010 Each |
| 1/2-Page Horizontal | 200w x 130h (mm) | £650 | £440 Each |
| 1/2-Page Horizontal with Special Features | 200w x 130h (mm) | £1,050 | £685 Each |
1/2-Page Vertical | 100w x 260h (mm) | £650 | £440 Each |
| 1/2-Page Vertical with Special Features | 100w x 260h (mm) | £1,050 | £685 Each |
| 1/4-Page Horizontal | 180w x 59h (mm) | £375 | £245 Each |
| 1/4-Page Vertical | 88w x 116h (mm) | £375 | £245 Each |
* Special Features include video clips and slideshows of up to 30 seconds duration, including a soundtrack if required. For longer clips, the rates will increase with time proportionally.
** In digital form this media pack is available with prices in Euros or US Dollars. But note prices are fixed at the point of booking, regardless of exchange rate shifts.
Advertisement artwork should be provided as pdf files. Most forms of rich media — videos/movie clips etc — should be acceptable. If in doubt, our ad team will advise.
Beyond web addresses, other hyperlinks can also be embedded.
Special Positions
Inside Front Cover & Page 1 for Double-Page Spread £600
Double-Page Spreads before P 10 £300
Right & Left-Hand Pages can be specified for no extra charge, but note with an all-digital magazine there should be no real difference as regards reader impact as both left and right-hand pages are always visble together
Website Banner-Ad Opportunities
| Type | Pixel Size (px) | Cost/Month | 12-Month Deal |
| Regular Banner | 468w x 60h | £250/Month | £200/Month |
| Button | 120w x 60h | £120/Month | £100/Month |
| Square Button | 120w x 120h | £165/Month | £130/Month |
| Skyscraper | 120w x 600h | £400/Month | £350/Month |
| Regular Banner + Animation | 468w x 60h | £335/Month | £265/Month |
| Button + Animation | 120w x 60h | £155/Month | £135/Month |
| Square Button + Animation | 120w x 120h | £200/Month | £165/Month |
| Skyscraper + Animation | 120w x 600h | £435/Month | £385/Month |
Advertisement artwork should be provided as jpeg, gif (static or animated) or png files.
Just look to your right here to see how effective they are... Each takes its turn at the top... They are served into position at random.
ForwardOrders Newsletter Banners
Yachtbuilder International’s ForwardOrders newsletter will be emailed to the subscription list every week from September 2010. It will carry headlines and summaries of the latest news stories posted on www.yachtbuilderinternational.com and announce when new issues of Yachtbuilder International Magazine have been posted. Plus it will carry banner ads of variable size: prices on application.
Advertisement artwork for these should be provided as jpeg images.
Go on. Why not just ask for a quote. Our cost-effectiveness will surprise you — promise! Call now...
Jane Burt, Associate Publisher
Yachtbuilder International Media Ltd
Grove Farm
Stratford St Andrew
Suffolk IP17 1LT
UK
T +44 (0) 1728 604641
E yachtbuilderinternational@yahoo.co.uk